Image for post
Image for post

Are you thinking about cutting your marketing budget this year? This is a big mistake! Yes, 2020 has been rough on everyone, but now is not the time to make it worse.

As business owners, many of us are struggling to reinvent ourselves and adjust to this “new normal.” In the process, it’s easy to lose sight of what’s truly important. While you may be looking for ways to cut costs wherever you can, don’t make the mistake of slashing your marketing budget too far. …


Image for post
Image for post

There are currently over 2.7 billion active users on Facebook. This makes it one of the most important social media platforms for business owners. However, simply having a Facebook page for your business isn’t enough.

If you want to really get traction, you need to learn how to set up your Facebook business page the right way. The following tips will help you optimize your page so you can easily find and interact with current and prospective customers.

1. Select the Right Categories

When you set up your Facebook business page, you can select up to three categories. …


Image for post
Image for post

Are you constantly feeling like there aren’t enough hours in the day? You’re not alone! Almost every small business owner struggles with finding the time to get everything done. After all, we have to do everything the “big guys” do, but with limited resources and more demands.

You probably already know how important time management and productivity are — but if you’re like most people, you haven’t quite mastered them yet. The good news is, you don’t have to be some kind of Jedi master to harness the power of productivity!

Here’s a quick run-down of ten small business owner productivity tips that actually work. Start practicing a few of these today and you’ll be shocked by how quickly things start to fall in place. …


Image for post
Image for post

The past year has been a challenge for everyone — but small business owners really took a hard hit. While most of us came into the year full of optimism, things quickly went sideways. By the middle of the year, many businesses were forced to change their focus from looking for ways to grow to simply trying to survive.

One thing this pause did, however, was give us the time to slow down, reassess what we’re doing, and look for ways to make some improvements. …


Image for post
Image for post

It’s no secret that this current crisis has had changed life as we know it. We’re all wondering how to deal with this “new normal” and where to go from here.

Some business owners are hunkering down and waiting to see what happens. While this is certainly understandable, it’s not the best approach. Although the current situation is full of uncertainty, being proactive will give you the best chance to make a comeback.

How do you stay connected with your customers during this trying time? Revamp your digital marketing strategy and double down on your efforts!

Here are a few ways to do it — without breaking the bank. …


Image for post
Image for post
Photo by Andrea Piacquadio from Pexels

Have you always dreamed of quitting the 8 to 5 rat race and working for yourself? If so, now could be the time to finally make your move!

But wait — I can hear you thinking — isn’t this the absolute worst time to start a new business?

For some endeavors, the answer is probably yes. However, with people spending more time online now than ever before, this could actually be your golden opportunity to start an online business.

Don’t get me wrong, I’m not suggesting that you call up your boss and quit your day job today!

What I am suggesting is that you spend the next few minutes thinking about the pros and cons, so you can decide whether this exciting opportunity might be right for you. …


A No B.S. Guide to Getting Started

Image for post
Image for post
Photo by Andrea Piacquadio from Pexels

This post contains affiliate links. Click here to view our full disclosure.

Side hustles” and work-from-home businesses are all the rage right now. If you have an entrepreneurial spirit and your bank account could use a bit of padding, you’re probably wondering whether making a living online is really possible.

The answer is yes (I do!), but it’s definitely not as easy as you might think. I’m not here today to sell you some webinar that promises you’ll watch it one time and make six figures while lounging in the pool all day. …


Image for post
Image for post
Photo by Pixabay

It’s hard to keep your chin up when you feel like the world is coming down around you. Whether there’s something really serious happening in your life or you’re just in a funk, we all know what it’s like to feel as if we have a dark cloud is hanging over our heads.

It’s natural to want to wallow in your mood — but lingering there too long can lead to other issues. Left unchecked, prolonged sadness can lead to depression, withdrawal, or even thoughts of suicide.

When it starts to feel like everything sucks, it’s time to take steps — even tiny ones — to turn your life around. …


The answer is yes! And here’s how to get started.

Image for post
Image for post
Photo by Andrea Piacquadio from Pexels

The recent halt of the world economy and spike in unemployment have brought to light a serious problem in the United States. Many Americans are living paycheck to paycheck, and even those who have savings don’t have enough to get through this financial crisis.

In fact, statistics show that even before this happened, close to 30% of Americans had no emergency savings.

If the need to save wasn’t clear before, it certainly is now. …


Image for post
Image for post

Politics.
War.
Crime.
Disease.
Death.

It seems like everywhere you look, there are disturbing headlines and more bad news.

Watching the news can create stress and anxiety even in the best of times. In times of crisis, however, the psychological effects of bad news can have a major impact on your well-being.

While it’s tempting to just completely tune out, it’s also important to stay somewhat informed.

So what can you do? Is there a way to combat “headline anxiety” while still keeping up with what’s going on around you? The answer is yes, but it takes some effort.

The Problem with Watching the News

Back in the day, you got your news by picking up a paper and reading it. No matter how disturbing it was, when you were done, you could put it down and move on. Today, we’re bombarded with 24/7 news channels. Even when we shut off the TV, the headlines come through on our phones, in our emails, and in our social media feeds. …

About

Beth Deyo

Full-time freelance writer, blogger, and marketing expert. Learn more at https://discoverbradentonmarketing.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store