Do you have a blog that you’ve let stagnate? Have you found that it’s just too time-consuming and you’re not getting the results to make it worth your while?

You’re not alone! A recent study found that only 5% of business-to-consumer (B2C) marketers consider their content marketing to be “very effective.”

However, there’s a disconnect here. You’ll find countless studies that tell you what a great investment content marketing is for your business. For example, HubSpot found that small businesses with blogs get 126% more lead growth than small businesses without! …

Staying active on social media is a critical part of any successful business marketing plan. However, if you’re like most business owners, social media marketing creates more questions than answers.

We often hear from business owners who are struggling to maintain a presence on all the social media platforms. This can be overwhelming even for the most tech-savvy of people!

The good news is, you don’t need to be everywhere. In fact, in almost all cases, you’re much better off sticking with just one or two social media platforms. …

Once upon a time, content marketing was a great way to set yourself apart from your competitors. Today, it’s an absolute necessity.

If you think content is just there to fill up your web pages, you’re mistaken! Producing consistent, high-quality content is one of the most effective ways to build your brand recognition, increase audience engagement, and drive sales.

To give your business a major boost this year, you need a killer content marketing strategy! Here’s a closer look at what content marketing really is and some of the amazing benefits it creates.

What is Content Marketing?

There’s a major difference between content marketing…

Are you feeling a little lost when it comes to your marketing strategy? You’re not alone!

After all the craziness of 2020 and the continued uncertainty we’re facing now, many business owners have no idea where to focus their marketing efforts. While we’re big proponents of sticking to the basics, it’s also a great idea to stay in touch with where things are going. Here are a few of the hottest digital marketing trends for 2021. Keep them in mind while you’re developing your marketing plan.

1. Google’s “Position Zero”

If you know anything about search-engine-optimization, you know the goal has always been to…

Are you thinking about cutting your marketing budget this year? This is a big mistake! Yes, 2020 has been rough on everyone, but now is not the time to make it worse.

As business owners, many of us are struggling to reinvent ourselves and adjust to this “new normal.” In the process, it’s easy to lose sight of what’s truly important. While you may be looking for ways to cut costs wherever you can, don’t make the mistake of slashing your marketing budget too far. …

There are currently over 2.7 billion active users on Facebook. This makes it one of the most important social media platforms for business owners. However, simply having a Facebook page for your business isn’t enough.

If you want to really get traction, you need to learn how to set up your Facebook business page the right way. The following tips will help you optimize your page so you can easily find and interact with current and prospective customers.

1. Select the Right Categories

When you set up your Facebook business page, you can select up to three categories. …

Are you constantly feeling like there aren’t enough hours in the day? You’re not alone! Almost every small business owner struggles with finding the time to get everything done. After all, we have to do everything the “big guys” do, but with limited resources and more demands.

You probably already know how important time management and productivity are — but if you’re like most people, you haven’t quite mastered them yet. The good news is, you don’t have to be some kind of Jedi master to harness the power of productivity!

Here’s a quick run-down of ten small business owner…

The past year has been a challenge for everyone — but small business owners really took a hard hit. While most of us came into the year full of optimism, things quickly went sideways. By the middle of the year, many businesses were forced to change their focus from looking for ways to grow to simply trying to survive.

One thing this pause did, however, was give us the time to slow down, reassess what we’re doing, and look for ways to make some improvements. …

It’s no secret that this current crisis has had changed life as we know it. We’re all wondering how to deal with this “new normal” and where to go from here.

Some business owners are hunkering down and waiting to see what happens. While this is certainly understandable, it’s not the best approach. Although the current situation is full of uncertainty, being proactive will give you the best chance to make a comeback.

How do you stay connected with your customers during this trying time? Revamp your digital marketing strategy and double down on your efforts!

Here are a few…

Photo by Andrea Piacquadio from Pexels

Have you always dreamed of quitting the 8 to 5 rat race and working for yourself? If so, now could be the time to finally make your move!

But wait — I can hear you thinking — isn’t this the absolute worst time to start a new business?

For some endeavors, the answer is probably yes. However, with people spending more time online now than ever before, this could actually be your golden opportunity to start an online business.

Don’t get me wrong, I’m not suggesting that you call up your boss and quit your day job today!

What I…

Beth Deyo

Full-time freelance writer, blogger, and marketing expert. Learn more at

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