Is Now a Good Time to Start an Online Business?

Photo by Andrea Piacquadio from Pexels

Have you always dreamed of quitting the 8 to 5 rat race and working for yourself? If so, now could be the time to finally make your move!

But wait — I can hear you thinking — isn’t this the absolute worst time to start a new business?

For some endeavors, the answer is probably yes. However, with people spending more time online now than ever before, this could actually be your golden opportunity to start an online business.

Don’t get me wrong, I’m not suggesting that you call up your boss and quit your day job today!

What I am suggesting is that you spend the next few minutes thinking about the pros and cons, so you can decide whether this exciting opportunity might be right for you.

Are You Ready to Start an Online Business? Consider These 5 Things

First of all, there’s never going to be a perfect time to start a business — online or otherwise. If you wait for everything to align, you’ll never make the leap. The longer you work for someone else, the harder it is to quit — and the more of your blood, sweat, and tears you’ll put into building someone else’s empire.

The sooner you start working on your own business, the sooner you can start enjoying the fruits of your labor. Building your own online business is also something you can easily do from home while you continue to work your full-time job.

Still, it’s not right for everyone. Before you run out and start an online business, consider these important points.

1. Startup Costs

Many online businesses come with extremely low startup costs. The most important things you’ll need are a decent computer and a good internet connection.

In almost all cases, you’ll also need to create a website. This will include the cost of purchasing your domain name, opening an account with a web hosting company, and, possibly, purchasing a premium WordPress theme.

For the first year, plan to spend a minimum of about $100 to $300 in total for your setup. There are many other tools available to make life easier, so if you have some extra cash, you may decide to invest in a few of them. You may also want to invest in some training and marketing. However, all of these things are optional.

Overall, an online business has much lower startup costs and fewer risks than most other types of businesses.

2. Time Commitment

One thing you need to understand is that creating and running an online business is hard work! If you’re looking for a get-rich-quick scheme, you’re in the wrong place.

Make no mistake about it, you will undoubtedly end up putting in way more time than you expect. One nice thing, though, is that you’ll have plenty of flexibility. There’s nobody telling you that you need to start and end at a specific time. You can choose to work early in the morning before the rest of the family wakes up, or after everyone else has gone to bed.

You can work on the business in 30-minute or hour chunks throughout the day if you need to. Or, you can choose to work extra hours one day and take the next day off.

When it comes to creating your work schedule, you hold all the power.

3. Profitability

When you own an online business, you’re no longer constrained by an hourly wage, because it’s how productive you are — not how long you work — that will ultimately determine the rewards you’ll reap.

If you spend time focusing on the right activities, you’ll find that you can earn far more than you could working for someone else. Make the right moves, and, eventually, you’ll be able to earn passive income and even be able to hire someone (like a virtual assistant) to take care of many of the day-to-day tasks that come with running your business.

However, if you’re expecting to earn six figures in the first year of starting your business, you’re likely to be sadly disappointed. In fact, it will probably be at least a couple of years before you can even think about using your online business to replace what you make at your current job. But, if you work hard and be patient, and it will pay off!

4. Focus and Drive

Without anybody telling you that you have to work on your business, it’s easy to lose your motivation. You can avoid this by choosing something that you truly have a passion for. You’ll need plenty of determination and drive to keep going even when things get tough.

There will be times when the rewards don’t come fast enough and you’ll think about quitting. It’s that passion and a healthy dose of self-discipline that will convince you to keep going.

Once the business takes off, you’ll have more time to focus on the things that matter to you, and the extra money to really enjoy them.

5. Personal Preferences

Working online gives you an incredible amount of flexibility. Not only can you work from anywhere in the world, but you can also ditch the daily commute. Heck, if you want to ditch pants, you can do that too!

One of the biggest benefits of running an online business is that you can do things your way. You can work as much or as little as you want, and, if you don’t like the way things are going, you’re free to change direction at any time.

Are You Ready to Start an Online Business?

Most people find that starting an online business makes them feel happier and more fulfilled. However, for some, the responsibility is too much. If you don’t like making decisions or feel like you need a strong support system to keep you on track, then running your own business might not be the best option for you.

To be a successful business owner, you’ll need to continually work on yourself, to develop new skills, and to tackle problems head-on when they arise. You must be willing to try new things and have a thick enough skin to handle setbacks when they occur.

Starting your own business will be one of the most challenging things you’ll ever do — but it can also be the most rewarding!

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Originally published at on May 18, 2020.

Full-time freelance writer, blogger, and marketing expert. Learn more at

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